This example uses PROC TRANSREG to perform a nonmetric conjoint analysis of tire preference data. Conjoint analysis decomposes rank ordered evaluation judgments of products or services into components ...

This example, which is more detailed than the previous one, uses PROC TRANSREG to perform a metric conjoint analysis of tire preference data. Conjoint analysis can be used to decompose preference ...

A new polling method to reveal how voters make choices at the ballot box has been proposed by a political scientist. The method behind conjoint analysis is fairly simple: Respondents in public opinion ...