This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

The role of a marketer has changed dramatically over the past two decades. I’ve seen it firsthand, having led marketing teams at technology companies of varying sizes and stages of maturity, from a ...

In the dynamic landscape of data analysis, understanding the nuances of descriptive, diagnostic, predictive, and prescriptive analysis is paramount. Data permeates every sector, from retail to ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

The phrase "big data explosion" is quickly becoming a cliche in the business intelligence space. By now, those who are familiar with how quickly data is being generated are well aware that the ...