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Stop Applying Redken Shades EQ & Shades ALK on Wet Hair! 🛑
Ever wondered why we apply #Redken Shades EQ and Shades EQ Bonder Inside on DRY hair? 🧐 It’s all about the science of the cuticle! 🧪 When hair is dry, it acts like a sponge. Here is why the "Dry Application" is the pro-standard for Redken Shades EQ and ALK: 🖤 Maximum Absorption: Water fills the hair’s porosity when wet. Applying on ...
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